In some cases, a stand up presentation is an emotional story telling performance that moves your audience to do something they did not know they wanted to do 60 minutes before.

However, not every presentation is like this. The majority of slides are presented in small conference rooms, the "trenches" of the economy, where middle management tries to get a decision agreed in the middle of opposing viewpoints, office politics, and interpersonal meeting dynamics.

In these meetings your deck is actually the agenda for that meeting. Make sure things get discussed, make sure people have the facts, make sure the right trade offs are presented, and make sure a decision is made in the end.

Think about this when putting your deck together. Which facts are obvious, which facts are disputed, what info is counter intuitive, what is likely to spark a big debate, what not, etc. etc.

The presenter is telling a story, but also orchestrating a number of humans.

Cover image by Vincent van Zalinge on Unsplash

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