Pitch deck = open book exam

Well said:

A pitch deck lets you structure the conversation in the ways you want, lets you show the data you’ve chosen, makes sure you don’t miss anything you want to say, and lets you rehearse. It’s your open-book exam.

— Benedict Evans (@BenedictEvans) September 22, 2018

So a pitch deck:

1. Makes you in charge of the flow

2. Helps you show data

3. Is a check list

4. Lets you rehearse

“Earth shattering, stunning visuals that will convince the investor in the spot” does not feature in this list.

Cover image by Hans Vivek on Unsplash