Pitch presentations have become more common, to a level that they now match the request letters people used to write on type writers in the 1970s to pitch business proposals: most people have made hundreds of them, seen thousands of them, everyone knows how they look, everyone knows what it is trying to do, everyone knows the basics of a startup pitch.

Despite them being very common (and maybe because of), writing a good pitch letter was (is) hard. Writing the actual thing does not take a lot of time, but knowing what and how to write is tricky and that blank piece of paper is daunting.

That is pretty much the feeling you get when having to email a pitch deck to someone.

Cover image by Bernard Hermant on Unsplash

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