Here is a very good blog post by Allie Janoch about 2 cold emails she sent: the first one got ignored, the second one led to the funding of her startup.

Cold email.png

The second email explains what the company is about (surprisingly not all emails do), a tangible description of the problem it solves, meaningful metrics, an explanation why this is a fit for this VC, links for more detailed info, the right length of text, not too generic, not too much, good typography and paragraph spacing.

Cover image by Marius Christensen on Unsplash

If you liked this post, why not subscribe to daily updates about presentation design via email? Just blog posts, no spam, or you can follow Jan on Twitter to never miss a thing.