Many writers use this type of wordplay, for example Seth Godin in a recent post:

Just because it’s easy to measure doesn’t mean we should (and the opposite is even more true).

It can be a nice word play, but maybe it is me, I find it hard to understand. I actually need to reconstruct the opposite sentence, “read it to myself", and then go back to the original one.

When you use it, use it as a last sentence somewhere (like Seth did), to give the audience a little brain teaser.

Photo by Andrew Shiau on Unsplash

If you liked this post, why not subscribe to daily updates about presentation design via email? Just blog posts, no spam, or you can follow Jan on Twitter to never miss a thing.