I use images very differently now in presentations then 10 years ago:

  • Zero stock images that look like stock images (fake models, staged compositions, cliche compositions)

  • I no longer feel the urge to find an image for every slide I produce to avoid forced visual analogies, and get left with a set of images in a presentation that are completely unrelated and inconsistent


  • Most of the time, my images reflect something real: the actual leadership team, the product, a factory, a city, a screen shot, the cover of a scientific publication, etc.

  • I am still using commercial stock images if I need isolated objects (a bucket, a hammer, etc.)

  • Sometimes I might go for a visual theme and try to find images that fit with the concept on virtually every slide (flowers, 50s, record covers, etc.)

  • Most of the images I use come from the free site Unsplash. As a result, I don’t even bother saving images to disk anymore, if I need another one, I will search for it again.

  • I often make all the images in a presentation black and white, to make the look and feel of slides more consistent, and let the accent colour of the slides (often just one) pop out more.

Photo by Math on Unsplash

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