Before putting your pitch deck together in it is good to think about where your audience stands. Investors can have varying backgrounds and knowledge about a certain market. Also the stage in her due diligence process will make a difference.
Is she even aware of this market? “What, x million people in the world buy product y?
Does she understand that you are addressing a problem? “What, all this is still done manually in 2019?”
Is she overlooking a possible solution? “Hey, I did not know that you could apply technology x to do y!”
She has seen hundreds of your type of startups and wants to dive straight into the traction numbers to see how you stack up.
She gets the opportunity, but is wondering about the quality of the team (including you)
Different audience, different priorities in the deck