A VC friend got sent a pitch the other day that sounded like an exact copy of a company that underwent a spectacular and well-known crash a few months ago. The pitch completely ignored this white elephant and followed the standard presentation structure.
It is unlikely that this copy was indeed an exact replica of the famous failure, and it is unlikely that the pitching entrepreneur would think that seasoned investors did not know about that crash.
So in your pitch, you might as well take it straight on. The highly publicised failure did already part of the work for you, that, if you get this company to work, the market expectations are pretty big. Now on to the more difficult part, why that one failed and this one won’t.