It can be fun to add little “easter eggs” in your slide design. If you need a location, a photo of a city, a street, a car, pick one that is familiar to you. If you have a choice, why go with something generic? To the CEO of the client of your consulting project, it will look like any other presentation and she won’t wonder why your visual comparisons have a car-related theme, or why that quote from the rock song appears on slide 4.

Photo by Thibaut Nagorny on Unsplash

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