Modern presentation software today is much more than a slide design tool:
Presentation files are the main documents for decision making, most PowerPoint presentations were never intended as background visuals for stand up presentations to large audiences.
Most of the time, it is not about finished, final slides, but jotting down rough ideas, organising work and splitting it up amongst the members of a team, defining what the work is what needs to be done and what sort of analysis is required.
It is not all about slides, analysis is equally important:: manipulating data, graphs, and complex diagrams, to extract insights, understand systems, and sort of planning and sequencing of activities.
Office software plays a key role in converting and fitting the same document to different screens, devices, and file formats.
Today’s presentation is important, but presentation software is probably the main filing system used in corporate world at the moment, often linked to the email inbox (“what was that version I sent 2 weeks ago?”)
You can edit and design slides yourself, but you also need to manage collaboration with others: the technical issues of getting and integrating comments, and the management of the decision making process of what goes in, and what does not.
Presentation design software can be used to jot down bullet points like a word processor, or play the role of the platform to stage sophisticated designs and animations that professional designers use.
It is impossible to create a piece of software that can be excellent in all these areas. Some of them require specialised software development skills and understanding of user needs. Some of them contradict.
With SlideMagic, I am trying to carve out a specific use case, and give others a lower priority.