People use the same software to create them, but they are very different.
Full of detail, assumptions, footnotes (“Harry wants to make sure that everyone knows that the data does not include South America”), disclaimers
Many authors (captains, holders of the pen)
Team members have seen page 25 over and over again (“ Why does it still say $23m profit there?)
No problem editing them live on Google Docs with 5 people in 4 different locations
Aesthetics can be compromised in order to squeeze that extra row in
The has agreed on a way forward through discussion, now let’s write it down on the pages
Introduce an audience for the first time to a story
The audience still needs to be convinced of the way forward
Usually one person delivering a carefully crafted pitch
Poor aesthetics can definitely harm the effectiveness of the pitch
SlideMagic 2.0 will address document type number 2.