I had the opportunity to look over the shoulder of a VC going through decks in her inbox. The first decision is "archive/delete" instantly or keep for closer analysis. Here is how this decision got made:

  • She opened pretty much every attachment
  • Quick page up and down through the whole deck to see what it actually looks like / what info is inside / (typos cost you points here, see yesterday's post)
  • Then the most important bit: trying to understand (quickly) what the company is actually trying to do, this is not as obvious as it sounds with many pitch decks
  • Two quick filters: 1) "Do we invest in this type of company at all?" 2) "Is it even possible that this can ever work as a company if all risks were taken care of?"
  • Quick browse of the team page and boom, the first decision is made.

Cover image by Mario Rodriguez on Unsplash

------------------
If you liked this post, why not subscribe to daily updates about presentation design via email? Just blog posts, no spam, or you can follow Jan on Twitter to never miss a thing.