Recently, I have started to use the template store myself for the few bespoke design projects I still do for long standing clients (SlideMagic gave me a really attractive rate :-)). My hard drive is filled with 1000s of slides and still it is difficult to find a nice clean layout to use as a basis for slide number 1001.

Up until a few weeks ago, I started every slide pretty much from scratch, I have gotten pretty fast in setting up yet another 4x5 table grid. But even I can't beat search the store for "table" and re-download that slide again and hit the ground running.

I am continue to monitor which slides people decide to buy, and which slides are downloaded by subscribers. Many subscribers download a lot of slides right after they made the purchase, and then don't return for a couple of weeks. Initial downloads include slides that you can only use in very specific situations, like these sheep. They hardly ever download the same slide 2x. There could be 2 possible explanations:

  • Less likely: after that $99 annual subscription, you better make sure you get what you paid for, maybe the store will stop running somehow before the 12 months are up.
  • More likely: we have built up the habit of mining through old decks, and recycling slides into a new presentation.

As a designer who now uses its own store, I would encourage you to think Netflix, iStock, Spotify: your slides will always be there, and search is there to help you find the slide you need at the moment (and nothing else). Change your design process:

  • From: open your consolidated SlideMagic deck (which took time to assemble from all the individual slides you had to download), pick 20 designs you think you are going to need, see how you can tell your story with these 20 designs
  • To: scribble your story flow on a piece of paper, create a deck of empty slides with just titles, search the appropriate slide template on SlideMagic

It will take you less time, and you get better presentations. And remember: I am constantly adding new slides so your first burst download will run out of date soon.

Having said that, I am willing to look into a technical solution to combine multiple slide downloads in one deck, my commerce platform cannot handle that (yet).


Cover image by Henrik D√łnnestad on Unsplash

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