Comparing options, features, competitors across single or multiple dimensions. Which chart is right for you is determined by:

  • How many options are there to compare
  • How many differentiating features
  • Is data quantitative, qualitative (yes/no), or free text
  • Are images important
 
Use when there are few options to compare, and the quantitative aspect of the comparison is the most important

Use when there are few options to compare, and the quantitative aspect of the comparison is the most important

Use when there are more dimensions to the trade of, and you need free text to nuance the pros and cons. Add colour coding to create a heat map effect. You can omit text in the cells, use "yes / no", give scores (0, 1, 2, etc.) or enter precise information

Use when there are more dimensions to the trade of, and you need free text to nuance the pros and cons. Add colour coding to create a heat map effect. You can omit text in the cells, use "yes / no", give scores (0, 1, 2, etc.) or enter precise information

Use if you want to contrast an option that combines the best aspects of two alternatives. This is a Venn diagram.

Use if you want to contrast an option that combines the best aspects of two alternatives. This is a Venn diagram.

Contrasting two options with just an image, without explanation boxes

Contrasting two options with just an image, without explanation boxes

Use if an image can support the comparison between two options

Use if an image can support the comparison between two options