Photo editing software can do a lot, and it is getting increasingly used in advertising. This ad however shows its limitation. When you try to be photo-realistic and it is not 100% right, it just hurts the eyes. The concept behind the ad is good, the execution not.

Via Ads of the World.

If you liked this post, why not subscribe to daily updates about presentation design via email? Just blog posts, no spam, or you can follow Jan on Twitter to never miss a thing.