Case studies in investor and sales presentations are most of the time hollow and fluffy quotes that were clearly the result of an email saying “Do you mind if I quote you saying that our solution is highly flexible and scalable?”.

Here are a few ways to make a case example real:
  • Focus on one specific benefit, if you try to put your entire story in the mouth of your customer, you need 30 slides, not one
  • Cut the fluff
  • Be very specific, and very detailed, quantify if you can. 
  • Add an image of your client to make things more authentic.
Case studies can be more than a simple quote of text. If you want to show that your system can be installed within 6 weeks, why not show a bar chart of your last 10 customer installations, with the exact time it took to install the system?

Tell a real customer story.

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