If you got the attention of a potential investor in a random setting you can decide how to use your 2 minutes. One option is the 1-way monologue, where every single one of these precious 120 seconds is filled with information and facts.

The other option is pitch your idea briefly, read someone’s face, interpret a quick question and adjust your story to the concern you see.

I think the second approach is better. Maybe you lose 30 seconds of airtime, but the other 90 seconds are definitely more effective.

If you liked this post, why not subscribe to daily updates about presentation design via email? Just blog posts, no spam, or you can follow Jan on Twitter to never miss a thing.