Sometimes I come across slides that simply try too hard. A stunning image with a hard to understand analogy, or an infographic-style rebus that looks like ancient Egyptian hieroglyphs. OK, it is a visualisation, but a puzzle does not make it easier for your audience to understand what you try to say. Even worse, an overly simplistic symbol might play down the seriousness of the business you are trying to pitch. Instead of creating a puzzle, why not simply write down what you want to say. Image via WikiPedia

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