Opening slide bullets:
  • Industry #1
  • 15 consecutive quarters with growth
  • 40% EBIT margin
  • Offices in 35 countries
Pretty impressive, but when you put on a slide like this the audience is unlikely to digest the numbers fully. Almost every opening slide of almost every corporate presentation has numbers that look like this (something about growth, something about margin, something about locations, we do not pay that much attention to the actual numbers).

Instead, break up the slide, show that you are bigger than IBM, show a column chart with growth in the past 15 quarters, show that competitors are struggling to achieve 5% EBIT margin, show a map with 35 dots. It takes the same time to present, but your audience will remember.

If you liked this post, why not subscribe to daily updates about presentation design via email? Just blog posts, no spam, or you can follow Jan on Twitter to never miss a thing.