Sometimes it is useful to frame your entire story in 1 table on 1 page. The other day, I had a client in the semiconductor industry. The story centred around 3 things that matter (the column headings). Then, the rows were: first: current product features, next row: why they cause problems, next row: what bottleneck you need to overcome to solve this, next row: how the bottleneck is overcome, next row: alternative product features. In a written management consulting report, you can stop here. A live presentation requires more work. The presentation design challenge is now to take this boring table and turn it into a compelling story, spreading it out over many pages and many minutes. The table is a little cheat sheet to make sure you have captured everything.

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