Business school books and consulting reports have a clear hierarchical structure. This is great for reading a document: you can skip what you do not need, and go right into then detail when you do need it more explanation.

In short stories, hierarchy can be boring, you sound like you are given a university lecture. I often flatten that hierarchy, making the presentation more sequential. Out go the slides with the 3-5 setup bullet points, and instead I just let the story flow. If I have to, I bring back the structure at the end of the presentation to sum things up.

This works great for 20 minute presentations, for marathon presentation days we might have to revert back to the business school rigour though. But there is a reason why marathon presentation sessions are so stimulating for the brain...

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