Option 1: lots and lots of benefits, but each one is described in just one, really short bullet point (i.e.: “A flexible solution”)
Option 2: Only 3 benefits, but each is described with rich and elaborate stories

The same amount of words, but guess which option will be remembered best. Too many benefits equals no benefits.

------------------
Click "view post" to read the full blog entry. If you liked this post, why not subscribe to daily updates about presentation design via email? Just blog posts, no spam. You can find Jan Schultink on Twitter here.