With some clients I am involved for many years. For example, for one client I designed the initial investor pitch when there was not much more than a screen mockup. Now years later, they are ready to raise another funding round with an operational product and paying customers.

Over the years, the company had tweaked their investor pitch and diluted it. Usage stats, go-to-market strategy, mile stones, a lot of "standard" stuff that buried the magic of the product. Sitting down with them, we discovered that this investor pitch will actually be very similar to the one we did years ago. Show the magic of the product, with one difference, this time it is for real.

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