It is tempting to describe your product in a completely new vocabulary to illustrate that you do things differently.

Still, the first thing that a potential customer or investor will do, is to translate that back to the old vocabulary in order to figure out what is different, and what is not.

Often it is better to do part of the work for them. This is especially true for impatient investors who are not always convinced that something that sounds completely different, is in fact, completely different.


------------------
If you liked this post, why not subscribe to daily updates about presentation design via email? Just blog posts, no spam, or you can follow Jan on Twitter to never miss a thing.