One chart with a few circles explains the product roadmap, pricing strategy, customer segmentation, and competitive differentiation. Perfect!

When I push back, clients are often surprised. The problem: the chart works perfect for people who have been sweating over it for 6 months. They remember how they inverted the direction of the arrows back in December, how they added the color layer, how they got rid of these long sentences that used to sit at the bottom left.

The person who sees the chart for the first time misses that context. It is the visual equivalent of the poetically beautiful but utterly vague mission statement.

Two solutions:

  1. Go for a completely different visual approach
  2. Use the existing concept that the presenter got used to, but carefully layer all the concepts one by one

Art: Malevich, "White on white"

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