A few years ago when I started thinking about about the SlideMagic project I though it was all about the design. Just find a way for people to make beautiful charts and it will be a big hit.

I am close to completing version 2.0 of the SlideMagic app, and am now in a position I have never been in before: I can design the actual user experience of someone creating slides click by click, being free fom common software design platforms, standards, and practices. And here is the real magic. I make dozens of user interface decisions a day, what colours get copied, what things get highlighted, how font sizes are set, what box is selected after you did an action. Hundreds of small decisions add up to a big experience. You cannot pinpoint why it works, but it does somehow. It is all a matter of incredible attention to detail.

The pitch of SlideMagic is changing. It will all be about the speed at which you can design a pretty decent looking slide.

(Don’t tell this secret to anyone).

Photo by toine Garnier on Unsplash

If you liked this post, why not subscribe to daily updates about presentation design via email? Just blog posts, no spam, or you can follow Jan on Twitter to never miss a thing.