A few years ago when I started thinking about about the SlideMagic project I though it was all about the design. Just find a way for people to make beautiful charts and it will be a big hit.
I am close to completing version 2.0 of the SlideMagic app, and am now in a position I have never been in before: I can design the actual user experience of someone creating slides click by click, being free fom common software design platforms, standards, and practices. And here is the real magic. I make dozens of user interface decisions a day, what colours get copied, what things get highlighted, how font sizes are set, what box is selected after you did an action. Hundreds of small decisions add up to a big experience. You cannot pinpoint why it works, but it does somehow. It is all a matter of incredible attention to detail.
The pitch of SlideMagic is changing. It will all be about the speed at which you can design a pretty decent looking slide.
(Don’t tell this secret to anyone).