Upon hearing my efforts to build a new presentation app, I get lots of friendly advice about how to turn the program into an office productivity giant and produce a phenomenal (financial) exit. How to launch, what to build, where to expand, how to price.

While this huge IPO might be nice, it is not my main objective at the moment. I feel that through a number of coincidences I have been put in a position that can really end the suffering of creating and watching presentations in companies. By coincidence: the combined skill set of understanding business, having a feel for design, and the ability to program all ended up in the same head somehow.

Building a new presentation tool is not something you do with a huge VC investment, a high profile Board, a large team of developers, armies of social media copy writers. Getting product market fit requires tinkering, trying, starting over, fixing things.

The whole thing is a calculated risk. Today, the investment to create software is relatively low. And with decades of professional experience under my belt, I can always fall back to designing decks again. On the upside software can scale infinitely if it works.

And in addition, I have that urge to push the current V1.0 that is out on slidemagic.com to what it really should have been.

Crazy? Maybe, but not completely.

Photo by Allie Smith on Unsplash

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