Pink Floyd asked backing vocalist Clare Torry to “just go insane” and improvise on the music track of The Great Gig in The Sky. The result was not insane, not laughable, not unprofessional, but an incredible song. (Richard Wright describes the briefing 25:30 minutes into the video of the documentary below)

There is a parallel in presentation design. My best presentations have been for clients who told me to go crazy and all the way. The resulting presentations were never crazy or unprofessional, they are my best pieces of work today. You will not get laughed at when you let your creativity go.

Happy holidays everyone!

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