It can be hard to figure what to talk about when you are invited to speak at a professional event as an entrepreneur, an investor, a designer, a CEO.

One option is to prepare a business school-grade lecture about your profession. Organised, structured, all the key points laid out, with informative slides that will be photographed by hungry aspiring entrepreneurs, investors, designers, and CEOs. But in the world of Google and Amazon, there are probably hundreds of "how to's" for these professions available at the click of a mouse.

The other option is to make it more personal:

  • Case examples
  • Anecdotes
  • Stories

Yes, you might not hit all the points of investing 101, but the audience will learn something they cannot learn anywhere else, will remember more, and have a better time.

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